Though how can you spot the difference between a fashion buyer and blogger? Or the difference between a fashion assistant and a fashion PR? It can be a tricky to navigate your way through the masses of LFW and who is someone worth approaching and those who is desperate to be spotted. I loved this ‘who’s who’ guide by Ailsa Miller (Senior Fashion Assistant at Tatler)…. a helpful guide for anyone daring the cobbled courtyard of Somerset House... keep this in you bag for next time!
The weirdest looks at London Fashion Week SS14 - Yahoo LifestyleFASHION ASSISTANTS
Wearing: Bomber jacket, slogan T-shirt, micro-kilt and Nikes (all the better for running after your boss).
Can be found between shows: Sprinting for the fashion bus, which is always parked down some alley miles from the venue - only the seasoned assistants have the knack for finding it. Befriend them.
Most likely to say: Has anyone seen the fashion bus?
Wearing: Skinny black-leather trousers, Equipment silk shirt and fresh pair of Manolo BBs. Crucially, they won't be carrying a bag or even, in some cases, be wearing a coat - the ultimate proof they have a driver outside.
Can be found between shows: On their BlackBerry, in the backseat of their chauffeur-driven Range Rover.Favourite show: Jonathan Saunders.Most likely to say: Could you please turn off the air conditioning?
Wearing: An outfit by the designer whose show they are attending, which, although this entails 10 changes a day, always seems to be an A-line minidress, bare legs, and nude patent platforms (still).
Can be found between shows: Who knows? They disappear as quickly as they arrive. Probably getting changed.Favourite show: House of Holland
Most likely to say: Excuse me, I MUST nip backstage to congratulate Henry on the most WONDERFUL show.
Wearing: Golden Goose sneakers, Peter Pilotto printed pencil skirt (try saying that 10 times fast), a plain white T-shirt and zillions of crystal eyeball necklaces by Dannijo.
Can be found between shows: Standing with one leg crossed over the other, chin-down-smiling, surrounded by 173 street style photographers, and on the receiving end of filthy looks from the Bloggers: Z List.
Favourite show: Peter Pilotto, obvs.
Most likely to say: I wish I could pay someone to break in these Balenciaga boots for me.
Wearing: Neon-fur floorlength cape, a hat with googly eyes, platforms without a heel, madly shaped sunglasses, a slogan T-shirt with a fashion saying on it, shredded denim bottom-exposing hotpants, crazy patterned tights, under even crazier-patterned knee socks, all topped off with a Japanese backpack shaped like a stuffed animal (more often than not, a retro cartoon reference such as a Pokemon character or a Teenage Mutant Ninja Turtle).
Can be found between shows: Head down, charging through Somerset House as if they have somewhere very important to be. In fact, this is their eighth lap since the last show and is just a ruse to be papped.
Favourite show: Anything and everything they finagle their way into.
Most likely to say: I don't exactly have a ticket, but my friend is just inside, can I go in and look for her?
Wearing: Trenchcoat, baggy jeans and brogues, with a bicycle parked nearby to use as an 'impromptu' prop.
Can be found between shows: Lying on the cobbles of Somerset House, snapping arty shots of shoes with bananas on. Or something.
Favourite show: JW Anderson
Most likely to say: What is your name and who are you wearing?
Wearing: Animal print, Illesteva mirrored sunglasses and an oversized Marni tote (concealing laptop and flat shoes).
Can be found between shows: Rushing frantically between showroom appointments (sometimes having to miss the actual shows) and napping, wherever and whenever possible.
Favourite show: Erdem
Most likely to say: Is my Outlook broken or do I really have this many appointments?
FASHION PUBLICISTS AND PR’S
Wearing: All black, accessorised with killer heels, a headset, a clipboard, and a startlingly intense look in the eyes.
Can be found between shows: Sobbing quietly over a seating chart in a corner, backstage.
Favourite show: The last one. It's finally over.
Most likely to say: Are you seated or standing?
Though this season was the first time I decided not to attend simply due to work commitments and having two press events in the coming weeks it just didn’t make it possible ( February 2014 I will be there!)