Friday, 6 May 2011

Tommy Hilfiger comes to town...


Last night saw the launch of the Tommy Hilfiger Prep pop-up shop in Covent Garden’s East Piazza. Jam packed with celebrities – Gossip Girl’s Ed Westwick, Leah Wellar,T4 presenter Jamella as well as the presence of the man himself Tommy Hilfiger himself. Ed Westwick, Lisa Birnbach and Tommy Hilfiger at the Tommy Hilfiger Pop-Up House in London.
Open to the public for the next 10days, the American-style beach house (including a garden, white picket fence and deck chairs) has been dropped into the centre of London's Covent Garden as part of a world tour. Hilfiger chose to team up with Lisa Birnbach ‘prep expert’ and author of The Official Preppy Handbook to present this 'Prep World', hoping that the travelling roadshow will enlighten us about the whole preppy lifestyle.

Housing the brands limited edition Prep RTW collection, complete with its classic stripped tees, white blazers and cropped shorts. The collection oozes classic TH preppy-ness (as well as other items like dog leads, bandanas and croquet sets, which add to the look). I love the collection, though it does make me feel I should be out on a large boat somewhere or sipping G&T at a posh party in the country!

Head down there if you get a chance before it moves onto another city!