Thursday, 27 January 2011

What's in store for streetwear this spring?

A trend that has been long associated with guys down at the skate park and hoodies roaming the streets of South London, urban/sporty street wear fashion seemed to go out of the spotlight for a while and go underground. Magazines like Attitude, ID and Nylon all kept behind the style through the times when many brushed it off. With magazines hailing sports wear as a trend for summer 2011, will the public embrace it?

Spring/summer 2011 sees several UK brands bringing the look back to the masses. I have recently seen Brit brand Money Clothing incorporating bright colours into their recent 2011 collections, whilst retaining their funky street style designs. They have kept with the current trends and shown they can be individual and stylish, while remaining contemporary. I really love the mix of primary colours in the outfit below.
The other brand is F2D, a brand whose roots are from the heart of Birmingham and worn by the likes of Dizzie Rascal. The difference with F2D is that they stick to key items, jackets, jeans and jumpers. Though they have tried to incorporate new colours into their summer collection, they have remaind loyal to the use of black and grey (their trademark colours) in many of their items. I personally like their version of the sporty American baseball jacket, a great alternative cover up item for the spring summer months.
I have met many people all over London, who have embraced streetwear and made their outfits look fresh and up to date. Whether it be by wearing a combination of bright colours or original logos, symbols and tags they have designed to make them unique amongst the crowd. I love a bit of sporty streetwear fashion, and one of my own favourite pieces is a pair of bright neon Nike High-tops, that I piece together with skinny jeans and a bright over-size jumper. It is a trend that can go either way in making your look cool, funky.. with a bit of an edge like Dizzie or make you look like you are wishing to be the Fresh Prince of Bel Air... it is your choice on whose style grabs you.

Useful sites: